November 30, 2015

Have you seen the award-winning ad for Volvo Trucks created by the talented people over at Forsman & Bodenfors? It shows JCVD doing an epic split over two Volvo trucks driving backwards. If you haven’t seen it, watch it; if you have, watch it again. It’s a classic.

So what does this commercial have to do with startups? My answer is: EVERYTHING!

I would love to see the brief that the advertising agency got when they were asked to create this ad but, without reading it, I assume it went something like this:

“We are launching a new line of European heavy duty trucks and each of these five trucks has some spectacular technology which is the result of very innovative engineering. We want you to find a way to explain this to people so they choose our truck...

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